College Recruiting Video Production, Student Recruiting Marketing Video
Appealing to the emotions of prospective students is the bridge to convincing their intellect. Researching countless schools can be tedious and confusing, as print and pictures all begin to look the same. However, video makes learning about your school a leisurely pleasure, as 92% of people prefer to watch video over reading text alone. That’s why adding video to your website can increase visitor time on site by as much as 200-300%.
Video immerses a prospective student in your university’s vision, values, and spirit. It becomes a vicarious experience where they can envision themselves at your school. Instead of merely reading about your academics, athletics, or activities, video demonstrates and proves to them why they should consider your university.
Instantly lock in the attention of your website visitors with your homepage video. Use it on your Facebook page, YouTube, DVDs with your mailings...even mobile devices! Attract the attention of students at youth groups, high schools, and college fairs with your video playing on the big screen. A single investment in video can enhance all your existing marketing materials...whether online, print, or in person.
Universities already invest many hundreds of thousands of dollars into their print materials, websites, and recruiting staff. Yet the cost of a video is a fraction of traditional media, typically less than the cost of half a student. That means that if your recruitment video brings you only one new student, you will have made money. But chances are you'll enroll far more than just one new student with video recruiting.
We are the only video agency that has been specifically trained in the recruiting secrets of enrollment veteran Tom Jackson, of GAPSEMC. Tom has been recruiting students for 40 years and has perfected surefire recruiting strategies used by almost a thousand organizations. We incorporate his enrollment principles into every script and strategy, ensuring that your video actually recruites more students, brighter students, and a better mix of students.
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College Student Recruitment Videos
Nashville State Recruitment DVD
After several years of declining enrollment in Nashville State's degree programs, this DVD was distributed to 1000 high school seniors. Not only did the enrollment decline stop, but enrollment is up 15% for the fall of 2010. We developed several tagline themes throughout the video, such as "Learn Fast... Earn Fast", "Discovery Your Destiny" and "Unbeatable Price & Proximity", to help make the benefits of the school memorable to the viewers.
60 Second Spot
"I Am A Phoenix" - The University of Phoenix Nashville wanted interviews of graduates who overcame the odds and finished their degree as adults. Also featured a longer, 10-minute version that was played at commencement. Although this is not a full recruiting style video, it is being used for advertising, branding, and promotions.
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